Historic decade ahead

As the world has entered into difficult times in all key spheres that impact human existence, politics, economics, environment, healthcare and social structures, it will be soon that we will see the climax and real outcome of the fall out on all these issues in the very near future. The curtain is beginning to go up.

Therefore in many ways the decade ahead will be a turning point. I strongly believe that mankind will re-invent itself. It will drop the baggage from the past on many beliefs and notions and aspirations and settle down to a new basis or system for survival and existence. It will be a decade of innovation and discovery, not just technology, but for existence and survival. It will be a decade on changes and dealing with, adapting and learning to cope with changes in the way we think, react and action as individuals and socio-economic groups.

Three ‘C’s will be very relevant, more than ever before, Co-ordination, Creativity and Consumption. The meaning, relevance and importance of these C elements will change dramatically in all spheres mentioned above.

We have made all matters around us fairly complex and ability to maintain continuity and enhance any existing tangible and intangible is becoming extremely challenging. They thinking process will have to undergo significant change to simplify matters, make them more amenable for masses and not classes and improve reach and access to masses. This will mean co-ordination of complex elements and re-organizing the architecture and processes, roles and actions will require new methods and approaches which are simpler and scalable more easily, in implementation and costs. This C element opportunity exists across all spheres of life including birth, death, marriage, education, healthcare, food, travel, holidays, entertainment, communication, etc.

Over the last few decades, generally speaking there has been very little on creativity that has met expectations or the needs of the consumer. There has been more of repackaging what was created a few decades ago, or branding in the push manner to create need for what exists, rather than create to fulfill the real need. The delivery systems changed quite significantly with advent of information technology. Also some more needs were being met with technology becoming cheaper and more widely available. However, the real needs in all spheres of life has changed quite dramatically due to fundamental changes in the way masses think and react to the environment around them. Accordingly all needs at mental and physical level will require a significant response by trade and commerce, society at large, education and healthcare systems, research and discovery and religious beliefs and followings. Better dissemination of information, analysis and views will push the supply side to change the way they treat and service the recipient quite dramatically. Past and current formulae of sales and marketing will gradually lose relevance and a new philosophy backed by actual needs fulfillment will replace existing models.

The C on Consumption will undergo dramatic changes as well. They human tendency will continue to have a consumption driven mindset though there will be changes in underlying philosophy of choices, selection and satisfaction. Consumption will be less driven by needs for luxury, style or demonstration effect but driven more by environment consciousness, individual aspiration for contribution to change, society, new beliefs, health and more importantly what is necessary for improvement of following generations. Consumer will be willing to make sacrifices in expectations of style and satisfaction. Consumer will be willing to accept a higher decimal on total satisfaction i.e. material, social, environmental and intangible rather than give higher significance only to material experience or to intangible experience. This change will manifest across all major needs on education, healthcare, careers, housing, leisure etc.

The underlying C factor over the historic next decade will therefore be Change, hopefully for the better.